PUBLIC RELATIONS & MEDIA BUY

Our work in PR has earned us global prestige and industry-leading clients. Informed by decades of innovation, we craft sophisticated media and content strategies targeted to specific audiences and industries including luxury brands in hotel & travel, lifestyle, real estate and more. From generating big buzz and headlines to media placements and events, our agency ensures the world sees you at your very best.

NARATIVE BUILDING

Global DMC Partners - a network of DMCs with 500+ destinations worldwide - client since 2017

RESEARCH & TRENDS

With a finger firmly on the pulse, we conduct regular trend-tracking research and competitor audits across travel, culinary, lifestyle & pop culture to inform real-time trend forecasting and strategic recommendations on relevant media pitches, new partnerships, programs, and overarching industry themes — ensuring enduring relevancy in today’s competitive market.

MEDIA BUY

We expertly analyze media consumption patterns and leverage relationships with industry-leading vendors to reach travelers on the right channels with the right messages throughout their travel journey.

PAID ADVERTISING

Whether you want to generate revenue, drive website traffic or garner attention for an event, your ABA team will ensure your messaging is on brand and assets are optimized across all available placements. We will increase engagement and conversions and we know how to inspire action with every paid campaign to maximize your ROI..

Advertising Strategy & Management
Creative Design & Execution
Benchmarking & Reporting
Audience Targeting
24/7 live optimization
Revenue Tracking
Paid Social, Paid Search & Metasearch
Programmatic, Display & CTV

The North’s Arctic Horizon - ultra luxury voyage to the Arctic Circle - client since 2020

CRISIS COMMUNICATIONS

We rise to the occasion when clients hit unexpected challenges. ABA is highly experienced in crisis communications and adept in managing timely & sensitive situations, from global pandemics, crime & safety issues, natural disasters, climate crises/environmental dangers, labor strikes, active shooter situations, and beyond. We provide real-time counsel, strategic redirection, positioning development, risk assessment analyses & actionable crisis plans to ensure your brand is protected. We navigate all situations with a holistic approach to media, marketing, digital/social copy, and consumer-facing communication. Rely on us to build the road to recovery as we keep our finger on the pulse of media sentiment, timing, and strategic announcements.

MEDIA TRAINING

ABA offers hands-on media training, coaching, and guidance on how to effectively and articulately convey and communicate your message without skipping a beat to a variety of different audiences through hands-on media training. We help clients (ranging from culinary personalities to hoteliers and CEOs) cultivate and finesse their delivery and presentation skills for maximum impact on phone & in-person interviews, TV segments, speeches, panels, and other on-camera opportunities.

InterContinental Hotel Group LATAM & Caribbean - client since 2017

THOUGHT LEADERSHIP

From industry and DMO leaders, aviation experts, hoteliers, culinary personalities,, and C-Suite Leadership/CEOs, we develop effective executive thought leadership strategies for your key spokespeople. From speaking opportunities, Op-Eds, media training, profile & broadcast features, pulse surveys, advisory board creation & more.

A great story hits both emotion and intellect, sparking the personal connections that turn audiences into true believers. Our integrated, 360-degree-approach to developing high-level strategies is designed to evolve and shift in real-time, while delicately building compelling narratives that engage your target clientel and reach new audiences.

EARNED MEDIA & PR

By leveraging our long-established media relationships, ABA develops a strong army of brand ambassadors, including media partners, content creators, social media influencers and like-minded luxury brand partners who will authentically share and amplify your messaging. Coverage will showcase genuine experiences via first-person testimonies through curated media visits, media tours, event execution and more. These will be further supported by well-recognized awards and accolades, which the agency will help drive. We draft compelling content that resonates deeply with the media and the world will see you at your best.

BRAND PARTNERSHIPS

By Forging strategic partnerships with brands that elevate your market presence and expand your reach to new eyes and audiences, is a powerful method for growing your business. From distinctive, one-off collaborations to long-term alliances, we make brands better together.